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Competitive Audit: Key Essential for UX Designing

Understanding the Market Context plays a vital role in efficient and effective UX Designing. While user-centered design focuses on user needs/tasks, and information architecture focuses on content, these two aspects alone offer an incomplete picture. What is missing is the context: the environment in which the website or web application is used as well as the market in which it exists.

Competitive analysis, as the name implies, is an exploration of the companies in a given industry sector or market niche that are competing with your company’s products or services for market share.

Key Benefits of an In-Depth Competitive Analysis can be summarized as:

  • Better Understanding of your Competition
  • Domain Knowledge Build Up
  • Identification of the Best Practices
  • Ignition of Dialogues & Discussion among the Team
  • Exploration of various Approaches & Possibilities
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